GUT predictions for quark-lepton Yukawa coupling ratios with messenger masses from non-singlets

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We propose new predictions from Grand Unified Theories (GUTs) (applicable to both supersymmetric (SUSY) and non-SUSY models) for the ratios of quark and lepton Yukawa couplings. These new predictions arise from splitting the masses of the messenger fields for the GUT scale Yukawa operators by Clebsch-Gordan factors from GUT symmetry breaking. This has the effect that these factors enter inversely in the predicted quark-lepton Yukawa coupling ratios, leading to new possible GUT predictions. We systematically construct the new predictions that can be realised in this way in SU(5) GUTs and Pati-Salam unified theories and discuss model building applications.