Direct CP Violation in B->phi Kₛ and New Physics

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In the presence of large New Physics contributions to loop-induced b->s transitions, sizable direct CP violation in B-> phi K decays is expected on general grounds. We compute explicitly CP-violating effects using QCD factorization and find that, even in the restricted case in which New Physics has the same penguin structure as the Standard Model, the rate asymmetry can be of order one. We briefly discuss a more general scenario and comment on the inclusion of power-suppressed corrections to factorization.